Overload Sports Media and its operating division, Overload Racing, will be joining the ranks of some of motor sports most established teams and contest in the Formula Star Mazda Championship for the 2007 season.

“We have planned our work, and now it’s time to work our plan” states team principal and driver, Fraser Kelly.  A race winning driver who hails from Calgary, Fraser Kelly is the latest western Canadian talent to emerge from regional Formula 2000 contests in Federation Auto Quebec action.  “Star Mazda is our next step on the racing ladder” states Kelly.  “We needed to be mindful of our sponsor’s needs while we planned series participation.  Star Mazda is a superb fit and is our primary focus this year.”

Formed in the opening days of 2006 , Overload Sports Media (OSM) brings a unique approach to driving strategic marketing and media initiatives.  “Overload Racing is OSM’s multi-channel execution tool”, continues Kelly, “leveraging the business of racing to maximize the return on our sponsor-partner’s media investments.”

"Entering as a sophomore-aged rookie to the series will bring a number of advantages to our sponsor-partners. As business people who race, our experience and focus sets a stage for uncompromised results for 2007 and beyond." 

For more information on Fraser Kelly and his plans for the upcoming 2007 season, contact Overload Sports Media.